About Us
Muneeba Sheikh
Founder & Chief Executive Officer (CEO)
Muneeba Sheikh’s dedication to music is inspiring. From singing before..[ ]
Muneeba Sheikh
Founder & Chief Executive Officer (CEO)
Muneeba Sheikh’s dedication to music is inspiring. From singing before she could speak to becoming a vocal artist, producer, and writer, showcases her deep connection to music from an early age. Her continued passion for learning and performing speaks to her commitment to growth and artistry. It’s remarkable how she’s been able to blend her natural talent with her professional skills, making a meaningful impact in the music world.
Muneeba’s multicultural experience—balancing her South Asian heritage with a Western upbringing in Montreal, Toronto, and abroad—offers a unique and valuable perspective on cultural identity. She grew up balancing South Asian and Western cultures, facing challenges in meeting both sets of expectations. This cultural blend deeply influences her music, allowing her to explore and address cultural issues and stigmas. Her ability to address these themes in her work, particularly around identity, acceptance, and the complexities of belonging, likely resonates with many who face similar struggles. Her music serves as both an artistic expression and a platform to explore and confront the cultural stigmas associated with living between two worlds.
Muneeba’s decision to use music as a tool for advocacy is a powerful example of how art can create a strong force for social change. Her psychology background and deep sense of humanity gave her the empathy and understanding to address meaningful issues through her music. “Do You Think of Me” released in 2022 is a brilliant example of how she turned her passion into action, specifically advocating for South Asian seniors. By highlighting the struggles they face, including issues related to isolation, mental health, cultural disconnect, etc. she used her platform to educate and raise awareness. The combination of the song’s message, its accompanying video, and the informative seminars and activities she organized demonstrates how deeply she cares about making a tangible impact. Music has a way of reaching people emotionally, and Muneeba’s project was not only a creative expression but also a meaningful effort to connect people to an often-overlooked group in society. It’s inspiring to see how she blends her artistry with social causes.
Muneeba Sheikh is dedicated to continue her advocacy through music for similar social issues by approaching every project with respect, values, and principles, she ensures that her work remains meaningful and impactful. Her commitment to addressing cultural issues while rehabilitating affected individuals and families through music therapy shows a deep understanding of the healing potential of music. Music therapy has proven to be an effective tool for emotional and psychological healing, and Muneeba’s desire to use it in her work highlights how she integrates her background in psychology with her artistic talents. This approach not only helps individuals cope with personal struggles but also brings families together to address shared challenges, fostering a sense of unity and understanding.
It's clear that her work goes beyond just producing songs; she uses her platform to create lasting, positive change in the community.
Muneeba’s multicultural experience—balancing her South Asian heritage with a Western upbringing in Montreal, Toronto, and abroad—offers a unique and valuable perspective on cultural identity. She grew up balancing South Asian and Western cultures, facing challenges in meeting both sets of expectations. This cultural blend deeply influences her music, allowing her to explore and address cultural issues and stigmas. Her ability to address these themes in her work, particularly around identity, acceptance, and the complexities of belonging, likely resonates with many who face similar struggles. Her music serves as both an artistic expression and a platform to explore and confront the cultural stigmas associated with living between two worlds.
Muneeba’s decision to use music as a tool for advocacy is a powerful example of how art can create a strong force for social change. Her psychology background and deep sense of humanity gave her the empathy and understanding to address meaningful issues through her music. “Do You Think of Me” released in 2022 is a brilliant example of how she turned her passion into action, specifically advocating for South Asian seniors. By highlighting the struggles they face, including issues related to isolation, mental health, cultural disconnect, etc. she used her platform to educate and raise awareness. The combination of the song’s message, its accompanying video, and the informative seminars and activities she organized demonstrates how deeply she cares about making a tangible impact. Music has a way of reaching people emotionally, and Muneeba’s project was not only a creative expression but also a meaningful effort to connect people to an often-overlooked group in society. It’s inspiring to see how she blends her artistry with social causes.
Muneeba Sheikh is dedicated to continue her advocacy through music for similar social issues by approaching every project with respect, values, and principles, she ensures that her work remains meaningful and impactful. Her commitment to addressing cultural issues while rehabilitating affected individuals and families through music therapy shows a deep understanding of the healing potential of music. Music therapy has proven to be an effective tool for emotional and psychological healing, and Muneeba’s desire to use it in her work highlights how she integrates her background in psychology with her artistic talents. This approach not only helps individuals cope with personal struggles but also brings families together to address shared challenges, fostering a sense of unity and understanding.
It's clear that her work goes beyond just producing songs; she uses her platform to create lasting, positive change in the community.
Iffat Kazim
President
Iffy Kazim has been a business coach and consultant since 2006. She has a bachelors degree in civil engineering and worked in the world of engineering for 5 years before switching careers.
Iffy has helped over 250 companies with various growth issues. Her specialization lies in Operations Management. Her job is to make sure business owners and executives are doing what they are meant to do rather than spending their valuable time doing other people’s tasks. It’s important to Iffy that people have better lives and this is why she loves working with Muneeba on this movement.
She resides in Toronto, Canada with her family and her cat.
Iffy has helped over 250 companies with various growth issues. Her specialization lies in Operations Management. Her job is to make sure business owners and executives are doing what they are meant to do rather than spending their valuable time doing other people’s tasks. It’s important to Iffy that people have better lives and this is why she loves working with Muneeba on this movement.
She resides in Toronto, Canada with her family and her cat.
Harsh Mehdi
Vice-President
Harsh Mehdi, hailing from the prestigious Patiala Gharana is a renowned Indian classical / ghazal vocalist, musicologist with 20 years of experience as a performing artist and 12 years in music teaching.
Originally a software engineer by profession, Harsh holds a degree in Bachelor of Technology (B.Tech). However, driven by a deeper calling, he made the bold decision to leave a promising career in the tech industry to follow his true passion which is music. He felt that music had its ability to heal and connect people. This unique journey has given him a rare blend of technical insight and artistic sensitivity, which he brings into every initiative he undertakes with compassion. He was awarded the gold medal at Harivallah Sangeet Sammelan, Jalandhar — the oldest Indian classical music festival — in 2015. Apart from that, he received numerous awards and recognitions for his vocal performances in India and Canada.
Deeply rooted in the traditions of Ghazal, Thumri, and Indian classical music, Harsh believes that music is not only a form of artistic expression but a powerful medium for therapy & supports individuals struggling with stress, anxiety, trauma, and social isolation.
Originally a software engineer by profession, Harsh holds a degree in Bachelor of Technology (B.Tech). However, driven by a deeper calling, he made the bold decision to leave a promising career in the tech industry to follow his true passion which is music. He felt that music had its ability to heal and connect people. This unique journey has given him a rare blend of technical insight and artistic sensitivity, which he brings into every initiative he undertakes with compassion. He was awarded the gold medal at Harivallah Sangeet Sammelan, Jalandhar — the oldest Indian classical music festival — in 2015. Apart from that, he received numerous awards and recognitions for his vocal performances in India and Canada.
Deeply rooted in the traditions of Ghazal, Thumri, and Indian classical music, Harsh believes that music is not only a form of artistic expression but a powerful medium for therapy & supports individuals struggling with stress, anxiety, trauma, and social isolation.